Happy Independence Day from Winn Technology Group. Here are some fun facts to help you celebrate the Fourth of July! Stay safe and enjoy!
The world has changed dramatically over the last year and a half, and a bit of reorganizing is in order for every marketing department. As the world begins to open up again, this summer presents an excellent opportunity for B2B tech firms to tackle a few initiatives that will ensure their future growth. Here we take a look at a few key summer marketing initiatives for B2B tech firms.
The success of inbound marketing is all about great content. There are several types of content that you can use to bring in customers. Each type has its own set of guidelines that will help to optimize your messaging and garner the most response. Several other types of content can be used to reach your target audience, but any great inbound campaign will need to contain these three.
Strengthening your channel ecosystem is the best way to attract new, profitable partners. While the compensation you offer will be one of the most impactful recruiting factors, several other aspects of your program should be addressed to attract the ideal partners. Here we take a look at how to create an ecosystem that attracts profitable channel partners.
We have seen a dramatic shift in how technology buyers educate themselves about new solutions in the last few years. Once very dependent on sales professionals for most of the education process, buyers instead use search techniques, email, blogs, video, webinars, and social media for this process. That said, there are a few compelling reasons to integrate human touchpoints into your lead-to-close process. The live touch makes significant contributions in the following areas:
