Demand Generation Blog

As with any business venture, a digital marketing strategy is sure to fail unless you have the buy-in and participation of your colleagues and co-workers. With so much content available online, it can be tough to grab the attention of your target audience. The more people within your company that participate in your efforts, the larger and more refined your audience will become. Key players within your company must support your digital efforts as they likely have contributed significantly to your company's current success. Without their buy-in, it will be nearly impossible to get those outside your organization to take your solutions seriously.

Marketing can be challenging and sometimes overwhelming. It's hard to know if you're doing the right thing and taking your message in the right direction. Whether your focus is blogging, inbound marketing, teleprospecting, or lead nurturing, even savvy marketers need inspiration once in a while. Here are some quotes to help you push through your workday.

Account-based marketing is the most efficient way of breaking through to highly targeted companies and contacts. Rather than casting a wide net across a particular industry or vertical, account-based marketing is a strategy best used on a small subset of your most desirable accounts. Here we present a high-level overview of organizing and implementing your efforts.

Contributing to channel partners' marketing efforts helps cultivate a consistent message, a stronger brand, and greater ROI from MDFs. Playing an active role in the marketing strategy and implementation is necessary to create a healthy channel community. Each partner will have unique needs, but many of the challenges are the same. Here we look at six key challenges your partner community might face.

It's that time of year to celebrate and honor all of the mothers out there. Happy Mother's Day from Winn Technology Group.