We all know that some work has to be done before and after any event, whether in person or online. We look to our ROI to tell us if the event was successful or not. Most of this is not a metric that is quantifiable right away, and it takes time. But how do you maximize your ROI specifically online? Here are four tips to help you maximize your online event ROI.
It’s almost time to celebrate all the dads out there with Father’s Day right around the corner. This has been a particularly difficult year and a half, and with the world beginning to open up again, it may be a good idea to schedule a day out with dear old dad. Father’s Day is steeped in tradition. Here we take a look at then Father’s Day fun facts.
Social media has become an essential component of any marketing plan, but measuring success and proving ROI has long been a challenge. Since there are so many different aspects of social media and various ways both sales and marketing can use them, attribution becomes quite difficult. However, there are some basic numbers that can be tracked to determine your progress and level of success.
If you are in sales, there is a good chance that this is how you started, and maybe for some of you, it’s been quite some time since you last visited your strategy for cold calling. But now, in a more digital age, there are some things you can do to make your cold calling a little more effective. Granted, some of your methods are still highly effective, but I have some tips to help you in this digital age.
A huge component of social media algorithms depends on engagement from your followers. Engagement comes in many forms, such as likes, comments, shares, etc. The way to grow your social media engagement is to start incorporating interactive content into your advertising efforts.
