Sometimes a prospect is interested in your product but not quite ready or convinced to buy yet. For that reason, perfecting the art of the follow-up is an integral part of growing your business. There are a few different ways a follow-up can be done in order to further your prospect in the purchasing process. Here we have outlined the most effective ways to follow up on prospective business:
Webinars can be a great marketing tool, especially in a post covid world, if you promote them properly. If your webinar attendance needs some help, or you are looking to host your first one, here are a few tips to increase registrations to your event.
Engagement is the driving force behind generating leads using social media. Each of your posts represents an opportunity to drive website traffic and open the lines of communication. Every click, follow, like, or share is essentially the beginning of a conversation, whether directly or through information sharing. Social media posts come in many shapes and forms, and a diverse selection will provide the dynamic environment needed for thought leadership. Each site serves a different purpose, and the type of content will vary, but your message should remain the same. Here we look at seven types of social media posts that will help drive engagement.
While many marketers believe that traditional outbound tactics are on their way out, the truth is that you must reach a balance between both inbound and outbound to achieve real growth. Each side has its strengths and benefits, and there are endless possibilities for merging the two. Here we outline four effective ways of merging inbound and outbound marketing.
Growing your channel partner community is one of the best ways for organizations to increase revenue. The key is to find and onboard the right partners. Identifying an ideal fit with the resources necessary to provide a positive ROI can be challenging. Here we look at six steps to recruit the best channel partners for your B2B firm.
