While many companies keep most, if not all, of their marketing efforts, internalized, there are a host of benefits that can be gained by contracting with an outsourced partner. Not every business needs to outsource their marketing efforts, while others may just need help with certain campaigns. Here we take a look at five reasons to outsource your next B2B marketing campaign.

You Lack The Bandwidth

“Outsourcing allows you to partner with people that who expertise in the areas where you lack the knowledge or workforce, so look at it as an opportunity to build a team that helps your business grow to the next level." Many organizations have scaled back their marketing departments and may not have had the bandwidth to carry out large projects, to begin with. These businesses are an ideal fit for an outsource partner.

You’re Operating On A Reduced Budget

“Additionally, maintaining a salaried in-house marketing team can be expensive and — depending on your marketing requirements — often unnecessary. Turning to a third party whenever you require marketing collateral means you're only using budget when it's necessary." An outsource partners only gets paid when they are working on a specific project for you. They also don't require equipment or benefits that can be quite costly.

You Want To Try Something New

Seeking a third-party opinion for suggestions on what to do for your marketing is never a bad idea. You may find there is something you haven't tried that would fit your audience perfectly. There may be a platform or tool that your team hasn't had a chance to learn that an outsource partner may have already mastered. You may also be trying to break into a new market that is outside of your current footprint with different cultures and languages to consider.

You Don’t Have The Required Tools

You may have a particular project in mind that you don't have the tools to pull off. Rather than purchasing a host of martech tools, it may make more sense to outsource to a partner who already has those tools or could offer you a discount because of a strategic partnership. This could be a project as simple as an email blast where an agency has the design, email, and analytics tools to make your campaign a success.

You Want To Benchmark Your Team

At the time, it may be necessary to benchmark your internal team. This doesn't necessarily mean you're looking to replace anyone. It would be best if you saw what an outsource partner is doing to make their campaigns successful. Outsourcing a campaign can give you various insights that can help you improve your internal team. You may also determine that certain projects are a better fit for an outside agency.