Demand Generation Blog

A recent study performed by the Content Marketing Institute revealed that 85% of B2B marketers rank lead generation as their primary goal of the coming year.  Additional studies done by SiriusDecisions predicted that over 70% of demand generation will come from inbound marketing efforts.  Behaviors of B2B buyers are fluid and despite generalizations they are very personalized.  There are defining characteristics of both inbound and outbound strategies that attract prospects.  Determining your buyer’s preferred methods of research and purchasing will help you decide what strategy will work best for your organization.  Here we’ve outlined the appealing characteristics and statistics of inbound and outbound demand generation to help you choose the best path for your company.

With the advent of digital marketing technology there are many new ways companies can generate leads.  While traditional marketing efforts still hold tremendous value, supplementing those efforts with modern digital tactics can bring about a significant boost to business.  While many companies have already implemented several of these strategies, there are always improvements and additions that can be made.  Here we’ve outlined the importance and best practices for 6 of the top ways to generate leads in today’s market.

While everyone loves receiving gifts during the holidays it’s important to remain thankful and to give back to the community.  If you are a part of a thriving business there’s a good chance you have a wide range of people to thank for your success.  Most people have been through tough times at some point in their life and the holiday season is a great time to help those that are less fortunate.  An office setting provides a unique environment for people to come together to put forth a  charitable effort.  Collaboration between owners, managers and employees is vital to make a significant impact but every act of kindness makes a difference.

The number of companies employing a content marketing strategy continues to grow and with so much competition the art is constantly evolving.  There are certain constants such as written blogs, whitepapers and ebooks that will remain as the foundation of any well thought out program but there are additional building blocks that will become standard in the near future.  Adapting your campaigns to provide the flexibility to keep up with the times is essential to remain competitive.  Improved technology and automation are at the core of these changes and incorporating them into your marketing budget is more important than ever.  Innovative solutions to grab reader’s attention are needed as the amount of content available online continues to increase.  Here we’ve outlined some likely trends to keep an eye on in 2017.

Video is becoming the most consumed content online and marketers need to take advantage of it.  As marketers we are always looking for the best way to reach and engage with our target audience.  Recent statistics from HubSpot show that 59% of executives prefer video over written text.  With numbers like that steadily increasing video marketing should be used in all aspects of our marketing strategy.  There are many different types of marketing videos that can be created and it’s only limited by your imagination.  Here we’ve outlined some of the essential types of video content to include in your plan.