Michael Auer

Recent Posts

Optimize your Social Media Strategy and Business Profiles

Social media profiles can play a large role in your company’s ability to be found online.  Taking the time to optimize each profile will help maximize the reach and impact of your social media strategy.  Profiles are indexed pages that in many cases are viewed more often than your company website and should be optimized for SEO and lead generation purposes

Winn Technology Group Participates In Relay For Life

Once again Winn Technology group will be participating in the Palm Harbor Relay For Life event and we encourage you to participate as well.  For Winn this is a year long commitment leading up to the big day at Palm Harbor University High School. Our year is filled with car washes, tag sales and raffles within the office all to raise money and awareness for the American Cancer Society.  At the team fundraising event that is being held on Friday, March 31, 2017 Winn employees will be selling raffle tickets, food, and beverages with all proceeds being donated.  Relay for life focuses on the practical side of living with and managing cancer of all types. A portion of the money raised is distributed into hope lodge which provides lodgings for those undergoing treatment as well as consultative service for survivors.

Inbound Marketing Statistics And Analytics

According to Hubspot’s State of Inbound 2016 report marketers rank their top three priorities as growing SEO, creating blog content and amplifying content distribution. While generating leads and increasing traffic rank as the top challenges.  With so many different factors affecting the success of an inbound marketing campaign mastering the intricacies of these three disciplines will greatly improve your team’s ability to reach lead and traffic goals. 

Creating A Successful Channel Partner Program


Channel partners are a great way to grow your company and provide you access to new customers and networking opportunities.  A well-developed channel program can be extremely profitable but there are several factors that will determine the success of your partnership.  In order to develop a flourishing strategy a company must invest in their program and needs to know where to focus its time and money.  Here we’ve outline the most important steps and criteria to consider when building your channel community.

Optimizing Email Newsletters For Lead Generation

Email newsletters have long been a great way to communicate with clients and prospects on a consistent basis.  While the main purpose has been spreading information and keeping your company in front of your target audience, they are being uses more and more as a lead generation tool.  With a diverse selection of content they can reach a wide range of decision makers as well as prospects at different stages of the sales funnel.  Here we’ve outlined some essential elements to include in your newsletter to optimize them for lead generation.