According to Hubspot’s State of Inbound 2016 report marketers rank their top three priorities as growing SEO, creating blog content and amplifying content distribution. While generating leads and increasing traffic rank as the top challenges. With so many different factors affecting the success of an inbound marketing campaign mastering the intricacies of these three disciplines will greatly improve your team’s ability to reach lead and traffic goals.
With an ever-increasing percentage of purchases beginning with an online search companies are rallying for position. Studies show that 94% of B2B buyers perform online research before making purchase decisions. While paid ads may bring some success and exposure 70-80% of users ignore the paid ads, focusing on the organic results. With numbers like these it’s no wonder why American companies will spend over $65 million on search engine optimization in this year alone.
Companies are beginning to realize the power of content creation and currently 60% of marketers list it as one of their primary objectives. Prior Hubspot analysis showed that companies that post 12-16 blogs per month produce 3.5 times the website visitors than those only posting 0-4 times monthly. Generating leads and increasing website traffic is a top concern for marketers today. A good look into the quality and consistency of your writing efforts could produce considerable dividends. Publishing a diverse variety of media offering by including video, images and interactive content to keep your blog fresh and dynamic.
Content distribution is not far behind when it comes to what marketers find instrumental to inbound success. There are a near infinite number of channels to spread thought leadership pieces these days. Currently there are over 433 million users on LinkedIn with IT and Services ranking as the most represented industry. This is a small fraction of the total reach possible through online channels. Question and answer sites, industry blogs and social media groups are some of the most popular places to get your content seen. Forty percent of marketers stated getting a response from prospects is more difficult than 2-3 years ago. Knowing where and when to reach potential customers has a great influence on how frequently your content is consumed.
Winn Technology Group has been providing integrated marketing services to some of the largest companies in the world for over 25 years. Click below to download our Free Ebook: Playing with a Full Deck – 52 Tips to Improve your Inbound Marketing Campaign.
