Demand Generation Blog

The process of getting your website pages to rank highly among search engines is time consuming and there is no one formula to ensure success.  Google’s algorithm is constantly changing to provide consumers the best chance of finding relevant information.  There are always different things being taken into consideration and the weight of certain pieces of information changes constantly.  Each year brings about new aspects of SEO that require additional focus.  Here we’ve outlined a few areas that will carry more weight than in recent years.

While current statistics of the top performing blog posts will show otherwise the rise of the micro blog is beginning to take hold.  In 2015 HubSpot determined that blog posts between 2,250-2,500 words most frequently occupied the top 10 in search results.  Blogs found just outside of the top 10 is where we are seeing a change taking place.  While longer posts create more of an opportunity to influence SEO and Google rankings, shorter more concise content is becoming more attractive to consumers especially through social channels and mobile outlets. 

Attending trade shows can be a significant investment and take up a large percentage of your marketing budget.  Detailed preparations are necessary in order to show a return on your investment.  There are 4 key areas on which you should focus your efforts when attending industry events.

On August 15^th 1969 over 400,000 people came together in the town of Bethel, New York for a monumental gathering that brought exposure to an entire culture.  The ultimate in marketing events known as Woodstock not only promoted the ideals of those involved; it showcased a significant springboard for nearly every act involved.  Whether it’s for a live event or a webinar audience acquisition is a top marketing priority.  With that in mind the question is; how did they do it?

While many people believe the effectiveness of teleprospecting is beginning to dwindle the reality is the process is evolving.  Companies are realizing that cold calling is not the way to go. It takes careful planning and collaboration between sales and marketing in order to create a successful strategy.   Here we’ve outlined some of the key aspects and details to check off your list when developing your campaign.