Content marketing holds tremendous value for technology companies and more content is being produced than ever before. Staples such as blog posts, white papers and eBooks will always be effective but offering unique and diverse educational opportunities will help you stand out from your competitors. Here are a few unique ideas to keep your content fresh and diverse.
If generating leads is the primary objective of social media marketing, engagement is the driving force behind doing so. Each post represents an opportunity to drive visitors to your website and open the lines of communication. Every click, follow, like or share is essentially the beginning of a conversation, whether it be by direct means or through information sharing. Since acquiring quality contact information can be expensive and risky depending upon your source, social channels offer an opportunity to communicate directly with the people who have shown interest in your company. Social media posts come in many shapes and forms and a diverse selection will provide a dynamic environment for thought leadership. Think of your social pages as individual websites built to educate and entertain your target audience. Each site serves a different purpose and the type of content will vary but your message should remain the same.
With digital technology occupying a larger percentage of marketing resources mainstays like direct mail have become less prevalent but have remained highly effective if employed strategically. Mass mailers are not the answer as a more strategic approach will show the highest return on investment. Since fewer companies invest in direct mail campaigns they have become a unique way to grab the attention of your most sought after prospects. Here we’ve identified the essential aspects of a modern direct mail marketing.
The purpose of a movie trailer is to excite the audience, create intrigue, demonstrate quality and entice consumers to watch the full production. A company blog that has been optimized for lead generation should function much the same way. Each post should be educational and informative so it conveys a sense of thought leadership without giving away the whole story. Writing your blogs so that they function as a preview of your premium content will increase your chances of generating leads with your content marketing strategy.
As the new year begins it’s time to take stock of your marketing plan and determine where to focus your time and money in the coming year. 2016 brought about many changes in the way marketers approach content marketing, social media and SEO. Here we’ve identified some key areas to dedicate resources to in 2017. A conscious effort towards developing and implementing the marketing strategies outlined in each of the areas below will help you stay ahead of the curve and will heavily influence the success of your inbound marketing campaigns.
