Content marketing holds tremendous value for technology companies and more content is being produced than ever before.  Staples such as blog posts, white papers and eBooks will always be effective but offering unique and diverse educational opportunities will help you stand out from your competitors.  Here are a few unique ideas to keep your content fresh and diverse.

Glossary

The technology industry is complex with new terms and buzzwords that pop up on what seems like a daily basis. Creating a glossary that is updated regularly is a great way to keep your customers informed and shows you’re in depth knowledge of the industry.  It also gives you an opportunity to spread the usage of terms your company has coined itself. Be sure to include a wide range of terms with detailed definitions and examples.

How To Videos

Video has become the most popular form of online content and using it to educate your audience on a regular basis will help to drive website traffic.  How-To videos help communicate complex ideas in an easily understandable format.  A great example of this is Moz who offers their weekly whiteboard Friday videos that aim to teach their viewers about the latest SEO trends and techniques.

Q&A Sessions

Another great way to drive people to your website is to offer live question and answer sessions.  This will provide your audience with the opportunity to address specific questions they have about your products or industry.  This will also help you to identify the common pain points of your target audience and allow you to adjust your content, products and services accordingly.

News

The world of technology changes rapidly and it can be tough to keep up with new products and ideas.  As a marketer there’s a good chance you’re exposed to a great deal of the goings on within your industry.  Sharing vendor neutral content on your social pages and within email newsletters will help you fill content quotas and will keep you from seeming overly self-promotional.

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, tele-prospecting, lead nurturing, event marketing, database services, and inbound response management.  Click below for more tips on improving your inbound marketing strategy.