Account-based marketing is a methodology that is especially effective for technology sales where there is often a long sales cycle, involvement of multiple decision-makers, and/or multiple buying centers. Best practices for account-based marketing involve multiple strategies including:
Everyone has their own opinion on the future of digital marketing and B2B lead generation. In order to uncover trends and form an effective marketing strategy you need to take a close look at the numbers. Here we take a look at some of the most telling statistics from the past 3 years and provide a brief synopsis of what they tell us about the present state and future of B2B marketing.
In the current digital age, content creation should be a primary focus of your inbound marketing efforts. It’s equally important to understand that it cannot stand alone. In order for content to have the desired effect and yield results it needs to be used in conjunction with a variety of different marketing tactics. Quality writing with a focus on educating your audience will provide much better results than self-promotion. Your content strategy should also aim to entertain your readers while engaging them through a diverse set of offerings. Some of the points made in this article may seem obvious, but the reality is that very few marketers are following through with the basics of an inbound marketing strategy.
While you’re unlikely to generate many leads directly from a news release they still represent an essential component of a multi-channel marketing strategy. Consistent publishing will help convey the image of a growing and reputable company. Although their impact can be tough to measure, news releases do have an influence on several key aspects of a marketing campaign. Here we’ve outlined a few ways your company can benefit from consistent, well crafted news release content.
Periodically running a basic audit of your inbound marketing efforts will help expose deficiencies and uncover opportunities for improvement. Without diving too deep you can find some small things that will have a big impact on your ability to reach your target audience and generate leads. Here we’ve outlined just a few things to look for when auditing your inbound marketing strategy.
