Everyone has their own opinion on the future of digital marketing and B2B lead generation. In order to uncover trends and form an effective marketing strategy you need to take a close look at the numbers. Here we take a look at some of the most telling statistics from the past 3 years and provide a brief synopsis of what they tell us about the present state and future of B2B marketing.
B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month. (HubSpot, 2015)
- While quality will always be the top priority, this shows the importance of volume and consistent content creation. Focus on developing a diverse content strategy that includes blogs, microblogs, video, infographics and interactive content to increase your reach and following.
For B2B marketers, the ideal number of fields on web registration and download forms is between three and five for 79% of respondents, while only 16% said it was six or more. (BrightTALK, 2015)
- Decision makers are very familiar with lead generation and list building tactics. Make sure your value offer matches up with the amount of information you are requiring for a download. Basic contact information and one question that provides insight into their needs will fit the bill for most downloadable content.
67% of B2B marketers say they see at least a 10% increase in sales opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more. (Demand Gen Report, 2014)
- Some marketers believe email has lost effectiveness but nurturing workflows are showing consistent results. Nurturing those prospects in the top of the funnel until they’re ready to buy will provide you with a consistent sales pipeline. Email newsletters are a great way to generate leads and keep your company at the top of the mind of your target audience.
71% of B2B researchers start their research with a generic search. (Google, 2015)
- This only highlights the already known importance of search engine optimization. Employing a strategy based on content creation and built around long-tailed keywords is essential in order to be found online. Among many other SEO tactics, increasing your indexed pages, links and social interactions will improve your rankings.
Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry. For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.