Periodically running a basic audit of your inbound marketing efforts will help expose deficiencies and uncover opportunities for improvement. Without diving too deep you can find some small things that will have a big impact on your ability to reach your target audience and generate leads. Here we’ve outlined just a few things to look for when auditing your inbound marketing strategy.
Website
Your website should include a short and concise menu that allows for clear and easy navigation to each of your pages. Contact information should be prominently displayed and there should be several ways to get in touch with your company. Brilliant images and clear branding will make your site more aesthetically pleasing. One of the most important checks is to ensure your website is optimized for mobile since many people use their smart phones and tablets to view content.
Blog
Your company blog should be diverse and educational. Mix things up by including videos, infographics and human interest pieces. You’ll want to ensure you have calls to action that lead to premium content offers on each post. Including links to additional content within your blog posts will help to guide your visitors through the next steps in the buying process. When designing your blog be sure to include white space, bullet points, subheadings and numbering to make your content more easily digestible.
Social Pages
The first thing to look at on your company pages is your company overview. You want this to include your mission statement, details of the products and services you provide as well as clear contact information. Posts should consist of a mix of your own content along with relevant industry articles to avoid appearing overly promotional. Posting should be consistent throughout each platform in order to develop a loyal following. Images should accompany each post and you should offer diverse content including videos and infographics.
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