--- title: How To Audit Your Inbound Marketing Strategy description: Periodically running a basic audit on your inbound marketing efforts will help you to expose deficiencies and uncover opportunities for improvement. image: https://blog.winntech.net/hubfs/digital-1320699_640.png --- [**](https://www.facebook.com/winntechnology/)[**](https://twitter.com/winntechnology)[**](https://www.linkedin.com/company/winn-technology-group) ** [800-444-5622](tel:1-800-444-5622) [![Winn-Logo-Digital-2017.png](https://blog.winntech.net/hs-fs/hubfs/Winn-Logo-Digital-2017.png?width=215&name=Winn-Logo-Digital-2017.png "Winn-Logo-Digital-2017.png")](https://www.winntech.net) - [Home](https://248984-hs-sites-com.sandbox.hs-sites.com/demand-generation-and-creation-marketing) - Services - [Demand Creation](https://www.winntech.net/demand-creation-solutions) - [Account-Based Marketing](https://www.winntech.net/account-based-marketing) - [Inbound Marketing](https://www.winntech.net/inbound-marketing) - [Lead Nurturing](https://www.winntech.net/lead-nurturing) - [Channel Marketing](https://www.winntech.net/channel-marketing) - [Event Marketing](https://www.winntech.net/event-marketing) - [Database Marketing](https://www.winntech.net/database-marketing) - [Inbound Response](https://www.winntech.net/inbound-reponse) - [Core Verticals](https://www.winntech.net/marketing-services-it-financial-healthcare) - [Demand Center](https://www.winntech.net/demand-center-automation-channel-direct-sales) - [About](https://www.winntech.net/about-winn-technology-group) - [News](https://blog.winntech.net/news) - [Leadership Team](https://www.winntech.net/leadership-team) - [Community Commitment](https://www.winntech.net/community-commitment) - [Partners](https://www.winntech.net/partners) - [Careers](https://www.winntech.net/careers) - [Resources](https://www.winntech.net/demand-generation-resources) - [Contact](https://www.winntech.net/contact-winn-technology-group) - [Blog](https://blog.winntech.net/winn-demand-blog) [![GET A QUOTE](https://no-cache.hubspot.com/cta/default/248984/70155082-2382-47ea-be63-11fb663c6f10.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/70155082-2382-47ea-be63-11fb663c6f10) # Demand Generation Blog ### Never miss an update! Subscribe to our blog. # How To Audit Your Inbound Marketing Strategy Posted by [Michael Auer](https://blog.winntech.net/winn-demand-blog/author/michael-auer) on Jan 30, 2017 9:55:42 AM - [Tweet](https://twitter.com/share) ![How To Audit Your Inbound Marketing Strategy](https://blog.winntech.net/hs-fs/hubfs/digital-1320699_640.png?width=299&name=digital-1320699_640.png "How To Audit Your Inbound Marketing Strategy")Periodically running a basic audit of your inbound marketing efforts will help expose deficiencies and uncover opportunities for improvement.  Without diving too deep you can find some small things that will have a big impact on your ability to reach your target audience and generate leads.  Here we’ve outlined just a few things to look for when auditing your [inbound marketing strategy](https://blog.winntech.net/winn-demand-blog/inbound-marketing-resolutions-for-2017). ### Website Your website should include a short and concise menu that allows for clear and easy navigation to each of your pages.  Contact information should be prominently displayed and there should be several ways to get in touch with your company.  Brilliant images and clear branding will make your site more aesthetically pleasing.  One of the most important checks is to ensure your [website is optimized](https://blog.winntech.net/winn-demand-blog/why-building-a-better-website-is-so-important-what-needs-improvement) for mobile since many people use their smart phones and tablets to view content. ### Blog Your company blog should be diverse and educational.  Mix things up by including videos, infographics and human interest pieces.  You’ll want to ensure you have calls to action that lead to premium content offers on each post.  Including links to additional content within your blog posts will help to guide your visitors through the next steps in the buying process.  When designing your blog be sure to include white space, bullet points, subheadings and numbering to make your content more easily digestible. ### Social Pages The first thing to look at on your company pages is your [company overview](https://blog.winntech.net/winn-demand-blog/optimizing-youe-social-media-strategy-and-business-profiles).  You want this to include your mission statement, details of the products and services you provide as well as clear contact information.  Posts should consist of a mix of your own content along with relevant industry articles to avoid appearing overly promotional.  Posting should be consistent throughout each platform in order to develop a loyal following.  Images should accompany each post and you should offer diverse content including videos and infographics. Click below to download our free eBook for more ways to improve your inbound marketing strategy.[![Are You Playing With A Full Deck? : 52 Tips To Improve Your Inbound Marketing Strategy](https://no-cache.hubspot.com/cta/default/248984/cc9c6e61-6f86-4992-aed9-a600f5c65e31.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/cc9c6e61-6f86-4992-aed9-a600f5c65e31) Topics: [Inbound Marketing](https://blog.winntech.net/winn-demand-blog/topic/inbound-marketing) [![Free Inbound Marketing Assessment CLICK HERE](https://no-cache.hubspot.com/cta/default/248984/7885f1ce-b7c1-4675-b6f4-fd5fb35b2250.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/7885f1ce-b7c1-4675-b6f4-fd5fb35b2250) ### Recent Posts ### Posts by Topic - [Marketing (221)](https://blog.winntech.net/winn-demand-blog/topic/marketing) - [Inbound Marketing (188)](https://blog.winntech.net/winn-demand-blog/topic/inbound-marketing) - [Digital Marketing (100)](https://blog.winntech.net/winn-demand-blog/topic/digital-marketing) - [Social Media (72)](https://blog.winntech.net/winn-demand-blog/topic/social-media) - [Channel Marketing (63)](https://blog.winntech.net/winn-demand-blog/topic/channel-marketing) - [Growth Marketing (63)](https://blog.winntech.net/winn-demand-blog/topic/growth-marketing) - [Event Marketing (43)](https://blog.winntech.net/winn-demand-blog/topic/event-marketing) - [Email Marketing (30)](https://blog.winntech.net/winn-demand-blog/topic/email-marketing) - [Multi-Channel Marketing (30)](https://blog.winntech.net/winn-demand-blog/topic/multi-channel-marketing) - [SEO (28)](https://blog.winntech.net/winn-demand-blog/topic/seo) - [Teleprospecting (27)](https://blog.winntech.net/winn-demand-blog/topic/teleprospecting) - [Account Based Marketing (26)](https://blog.winntech.net/winn-demand-blog/topic/account-based-marketing) - [Lead Nurturing (24)](https://blog.winntech.net/winn-demand-blog/topic/lead-nurturing) - [Lead Generation (21)](https://blog.winntech.net/winn-demand-blog/topic/lead-generation) - [Branding (20)](https://blog.winntech.net/winn-demand-blog/topic/branding) - [Demand Generation (10)](https://blog.winntech.net/winn-demand-blog/topic/demand-generation) - [Marketing Automation (10)](https://blog.winntech.net/winn-demand-blog/topic/marketing-automation) - [Trade Shows (10)](https://blog.winntech.net/winn-demand-blog/topic/trade-shows) - [Live Touch (7)](https://blog.winntech.net/winn-demand-blog/topic/live-touch) - [Video (6)](https://blog.winntech.net/winn-demand-blog/topic/video) - [Medtech (5)](https://blog.winntech.net/winn-demand-blog/topic/medtech) - [Pay Per Click (5)](https://blog.winntech.net/winn-demand-blog/topic/pay-per-click) - [Business Process Outsourcing (2)](https://blog.winntech.net/winn-demand-blog/topic/business-process-outsourcing) - [Sales (2)](https://blog.winntech.net/winn-demand-blog/topic/sales) - [AQLs (1)](https://blog.winntech.net/winn-demand-blog/topic/aqls) - [News Release (1)](https://blog.winntech.net/winn-demand-blog/topic/news-release) - [Product Support (1)](https://blog.winntech.net/winn-demand-blog/topic/product-support) [see all](https://blog.winntech.net/winn-demand-blog/how-to-audit-your-inbound-marketing-strategy#) [![LEARN MORE](https://no-cache.hubspot.com/cta/default/248984/72ea06aa-eb5a-47db-81c2-65c508088e3a.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/72ea06aa-eb5a-47db-81c2-65c508088e3a) [** ** ](https://www.facebook.com/winntechnology/) [** ** ](https://twitter.com/winntechnology) [** ** ](https://www.linkedin.com/company/winn-technology-group) [Privacy Policy](https://www.winntech.net/privacy-policy) 523 Palm Harbor Blvd. Palm Harbor, FL, 34683 800-444-5622 [info@winntech.net](mailto:info@winntech.net) © 2026 Winn Technology Group [Template By Brand Builder Solutions](https://www.brandbuildersolutions.com/)