While you’re unlikely to generate many leads directly from a news release they still represent an essential component of a multi-channel marketing strategy. Consistent publishing will help convey the image of a growing and reputable company. Although their impact can be tough to measure, news releases do have an influence on several key aspects of a marketing campaign. Here we’ve outlined a few ways your company can benefit from consistent, well crafted news release content.
Reputation
The reputation of your brand can be significantly enhanced by spreading the word about community and charitable involvement. Doing so not only improves the image of your business, it will bring attention to worthy causes. Posts that announce new partnerships and clients will give credibility to your company and open you up for bigger opportunities. Demonstrating long term success with high profile clients will have a profound influence on decision makers.
Reach
If distributed properly press releases can bring notoriety to your company and put your brand in front of a highly targeted audience. You can pay media sites and industry outlets to publish your content or take a more organic approach. Utilizing distribution methods normally used for blog material will attract website visitors and make your content more diverse. This includes posting your press releases to your website and social channels. You may also consider inserting links to your posts within comment sections of relevant articles.
Back Links
A well written news release that highlights a cause or newsworthy event has a good chance of being shared through multiple online channels and will create valuable back links to your company website. It’s important not to include advertisements or be overly promotional as prospects and websites will view these posts as spam. If you’re writing about your involvement with a specific cause be sure to link to their website as this will encourage more people share your post.
Local SEO
The overall effect on SEO may be minimal but there is a great opportunity to influence your local rankings. Since many releases will detail community involvement there are many local locations and landmarks that can be mentioned within your posts. Distributing them to local media outlets and social media forums will increase their effectiveness.
Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry. For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, tele-prospecting, lead nurturing, event marketing, database services, and inbound response management. Click below to contact us today.
