Any successful content marketing campaign requires careful planning and attention to detail. While every campaign will be different there are some key aspects that make up nearly every content marketing strategy.
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There have been several changes to Google’s algorithm this year and they have already had a tremendous effect on page rankings. Hubspot compiled a list of the most impactful changes so far in 2017. With SEO having such a large impact on inbound marketing efforts, and Google being the world’s leading search engine, it’s important to keep up with the latest changes. Here is a summary of what is happening in the world of SEO.
Once you’ve written a quality piece of content your attention should turn immediately to how you’re going to get it in the hands of your target audience. There are many different channels you can distribute your content through and becoming familiar with your buyer personas will allow you to identify the best way to reach them. Not everyone consumes content the same way and most people seek out a variety of channels to gather information. Here we’ve outlined some of the best ways to maximize the impact of your company’s blogs, infographics, videos and premium content.
Every inbound marketer and content writer knows the difficulty of creating informative content that strikes a chord with their target audience. Simply coming up with a strong title can be an arduous task. Repurposing dated but still relevant content can be a great time saver and is a great way to breathe life into old posts that didn’t perform up to expectations. You may have a great article that didn’t take off simply because the timing wasn’t right. Your audience may have grown since that last time a piece was published. There are many different reasons for Repurposing content, but how do you go about it? Here we’ve compiled 5 ways to repurpose your dated blog content.
There continues to be a dramatic shift in how technology buyers educate themselves on new solutions. Once very dependent on sales professionals for the majority of the education process, buyers are now using search techniques, emails, blogs, videos, webinars, and social media for this process.
