--- title: Lead Nurturing With The Live Touch description: Lead nurturing is a cost-effective tool to identify and track where prospects are in the buying cycle and to keep your company’s name and solutions in front image: https://blog.winntech.net/hubfs/talk-845619_640.jpg --- [**](https://www.facebook.com/winntechnology/)[**](https://twitter.com/winntechnology)[**](https://www.linkedin.com/company/winn-technology-group) ** [800-444-5622](tel:1-800-444-5622) [![Winn-Logo-Digital-2017.png](https://blog.winntech.net/hs-fs/hubfs/Winn-Logo-Digital-2017.png?width=215&name=Winn-Logo-Digital-2017.png "Winn-Logo-Digital-2017.png")](https://www.winntech.net) - [Home](https://248984-hs-sites-com.sandbox.hs-sites.com/demand-generation-and-creation-marketing) - Services - [Demand Creation](https://www.winntech.net/demand-creation-solutions) - [Account-Based Marketing](https://www.winntech.net/account-based-marketing) - [Inbound Marketing](https://www.winntech.net/inbound-marketing) - [Lead Nurturing](https://www.winntech.net/lead-nurturing) - [Channel Marketing](https://www.winntech.net/channel-marketing) - [Event Marketing](https://www.winntech.net/event-marketing) - [Database Marketing](https://www.winntech.net/database-marketing) - [Inbound Response](https://www.winntech.net/inbound-reponse) - [Core Verticals](https://www.winntech.net/marketing-services-it-financial-healthcare) - [Demand Center](https://www.winntech.net/demand-center-automation-channel-direct-sales) - [About](https://www.winntech.net/about-winn-technology-group) - [News](https://blog.winntech.net/news) - [Leadership Team](https://www.winntech.net/leadership-team) - [Community Commitment](https://www.winntech.net/community-commitment) - [Partners](https://www.winntech.net/partners) - [Careers](https://www.winntech.net/careers) - [Resources](https://www.winntech.net/demand-generation-resources) - [Contact](https://www.winntech.net/contact-winn-technology-group) - [Blog](https://blog.winntech.net/winn-demand-blog) [![GET A QUOTE](https://no-cache.hubspot.com/cta/default/248984/70155082-2382-47ea-be63-11fb663c6f10.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/70155082-2382-47ea-be63-11fb663c6f10) # Demand Generation Blog ### Never miss an update! Subscribe to our blog. # Lead Nurturing With The Live Touch Posted by [Michael Auer](https://blog.winntech.net/winn-demand-blog/author/michael-auer) on Mar 6, 2017 5:42:27 PM - [Tweet](https://twitter.com/share) ![Lead Nurturing With The Live Touch](https://blog.winntech.net/hs-fs/hubfs/talk-845619_640.jpg?width=299&name=talk-845619_640.jpg "Lead Nurturing With The Live Touch")There continues to be a dramatic shift in how technology buyers educate themselves on new solutions. Once very dependent on sales professionals for the majority of the education process, buyers are now using search techniques, emails, blogs, videos, webinars, and social media for this process. Lead nurturing is a cost-effective tool to identify and track where prospects are in the buying cycle and to keep your company’s name and solutions in front of prospects until they are ready to buy. Based upon various industry studies, roughly 5% of qualified leads result in an immediate sale. This means the other 95% of leads are left in the pipeline and may or may not receive any attention from sales. However, just because a prospect is not ready to buy now doesn’t mean that prospect will never be ready. Given the time, effort, and money you have already invested in your marketing campaigns, it’s essential to keep nurturing those leads to achieve the best ROI possible for your marketing dollars. How the process is defined and implemented varies greatly from company to company. Some view [lead nurturing as an automated process](https://blog.winntech.net/winn-demand-blog/10-lead-nurturing-campaigns-to-feed-your-funnel) consisting mostly of repeated email contact with potential customers. While marketing automation for lead nurturing is valuable, an equally critical component is the “live” touch — the relationship-build. Call-centric lead nurturing not only enhances the web-based approach, it also creates opportunities to forge relationships with prospects that go beyond the click-through. Direct, personalized outbound contact with prospects ensures that you can: - capture the pain points that a prospect is facing - build a long-term relationship - identify critical business intelligence that influences buying decisions - receive regular updates on a prospect’s status. ### Prospect Nurturing Prospect nurturing addresses a group of prospects that have, in some fashion, expressed interest in a client product or solution. They may have downloaded a white paper, registered for a webinar, [attended a live event](https://blog.winntech.net/winn-demand-blog/what-woodstock-taught-us-about-event-marketing), or responded to any other type of marketing initiative implemented by the client. Theses leads can be overwhelming for the sales team to qualify and differentiate between the more immediate opportunities and longer term ones that require nurturing. ### Suspect Nurturing Suspect nurturing involves marketing to a list of target accounts where a Client seeks to penetrate a specific market sector, find the “low-hanging fruit,” and nurture and cultivate interest in the Client product or solution over a longer period of time (6 to 12 months). This type of campaign may begin with a traditional demand generation initiative, followed by a closed-loop nurturing methodology to cultivate the target suspects, migrating suspects to leads over the long term. Founded in 1990, [Winn Technology Group](https://www.winntech.net/index.cfm/contact-us/) is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.[![CLICK TO DOWNLOAD 5 STRATEGIES FOR TELEPROSPECTING SUCCESS](https://no-cache.hubspot.com/cta/default/248984/1ecb68cc-70f9-4ccc-b376-b7f6d20aed24.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/1ecb68cc-70f9-4ccc-b376-b7f6d20aed24) Topics: [Lead Nurturing](https://blog.winntech.net/winn-demand-blog/topic/lead-nurturing) [![Free Inbound Marketing Assessment CLICK HERE](https://no-cache.hubspot.com/cta/default/248984/7885f1ce-b7c1-4675-b6f4-fd5fb35b2250.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/7885f1ce-b7c1-4675-b6f4-fd5fb35b2250) ### Recent Posts ### Posts by Topic - [Marketing (221)](https://blog.winntech.net/winn-demand-blog/topic/marketing) - [Inbound Marketing (188)](https://blog.winntech.net/winn-demand-blog/topic/inbound-marketing) - [Digital Marketing (100)](https://blog.winntech.net/winn-demand-blog/topic/digital-marketing) - [Social Media (72)](https://blog.winntech.net/winn-demand-blog/topic/social-media) - [Channel Marketing (63)](https://blog.winntech.net/winn-demand-blog/topic/channel-marketing) - [Growth Marketing (63)](https://blog.winntech.net/winn-demand-blog/topic/growth-marketing) - [Event Marketing (43)](https://blog.winntech.net/winn-demand-blog/topic/event-marketing) - [Email Marketing (30)](https://blog.winntech.net/winn-demand-blog/topic/email-marketing) - [Multi-Channel Marketing (30)](https://blog.winntech.net/winn-demand-blog/topic/multi-channel-marketing) - [SEO (28)](https://blog.winntech.net/winn-demand-blog/topic/seo) - [Teleprospecting (27)](https://blog.winntech.net/winn-demand-blog/topic/teleprospecting) - [Account Based Marketing (26)](https://blog.winntech.net/winn-demand-blog/topic/account-based-marketing) - [Lead Nurturing (24)](https://blog.winntech.net/winn-demand-blog/topic/lead-nurturing) - [Lead Generation (21)](https://blog.winntech.net/winn-demand-blog/topic/lead-generation) - [Branding (20)](https://blog.winntech.net/winn-demand-blog/topic/branding) - [Demand Generation (10)](https://blog.winntech.net/winn-demand-blog/topic/demand-generation) - [Marketing Automation (10)](https://blog.winntech.net/winn-demand-blog/topic/marketing-automation) - [Trade Shows (10)](https://blog.winntech.net/winn-demand-blog/topic/trade-shows) - [Live Touch (7)](https://blog.winntech.net/winn-demand-blog/topic/live-touch) - [Video (6)](https://blog.winntech.net/winn-demand-blog/topic/video) - [Medtech (5)](https://blog.winntech.net/winn-demand-blog/topic/medtech) - [Pay Per Click (5)](https://blog.winntech.net/winn-demand-blog/topic/pay-per-click) - [Business Process Outsourcing (2)](https://blog.winntech.net/winn-demand-blog/topic/business-process-outsourcing) - [Sales (2)](https://blog.winntech.net/winn-demand-blog/topic/sales) - [AQLs (1)](https://blog.winntech.net/winn-demand-blog/topic/aqls) - [News Release (1)](https://blog.winntech.net/winn-demand-blog/topic/news-release) - [Product Support (1)](https://blog.winntech.net/winn-demand-blog/topic/product-support) [see all](https://blog.winntech.net/winn-demand-blog/lead-nurturing-with-the-live-touch#) [![LEARN MORE](https://no-cache.hubspot.com/cta/default/248984/72ea06aa-eb5a-47db-81c2-65c508088e3a.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/72ea06aa-eb5a-47db-81c2-65c508088e3a) [** ** ](https://www.facebook.com/winntechnology/) [** ** ](https://twitter.com/winntechnology) [** ** ](https://www.linkedin.com/company/winn-technology-group) [Privacy Policy](https://www.winntech.net/privacy-policy) 523 Palm Harbor Blvd. Palm Harbor, FL, 34683 800-444-5622 [info@winntech.net](mailto:info@winntech.net) © 2026 Winn Technology Group [Template By Brand Builder Solutions](https://www.brandbuildersolutions.com/)