Demand Generation Blog

With the buying process beginning with online searches more often than not it is important your social channels provide an accurate scope of what your business has to offer.  Developing your company pages into a source of tools and information will provide you with several benefits.  The more useful information you provide through these channels the more likely your visitors are to return and share your posts.  This increases the reach of your content and establishes your company as a go to for pertinent industry articles and resources.

Most marketers are familiar with the different strategies one can use to generate leads online.  What’s more important than the different avenues available is how you use them.  These strategies can be used to generate profitable leads but often times they are used improperly and result in spamming potential customers.  Knowing how and when to use the different aspects of digital marketing can help your company significantly improve the effectiveness of its marketing strategy.  Misuse of digital marketing tactics can cause damage to your brand.  Here we’ve outlined the best ways to use some of the top online marketing strategies.

While the digital age has taken the marketing industry by storm teleprospecting still holds extreme value.  There are some aspects of lead generation and other marketing objectives that simply require a solid teleprospecting effort.  Digital marketing can produce a number of leads for the top of your funnel; however, teleprospecting can produce a higher quality lead.  There are several advantages that picking up the phone has over digital marketing.  In reality the two work symbiotically.  Utilizing inbound and digital efforts to draw prospects to the top of the funnel is only the beginning.  Utilizing those prospect lists while conducting a teleprospecting campaign will produce a true marketing qualified lead.  Here we’ve outlined some of the reasons there is no substitute for teleprospecting.

The sales funnel has long been an important tool in every marketer’s repertoire.  Used as a way to gauge where a prospect is on their path to making a purchase, the sales funnel influences what types of content to distribute to a prospect, how to engage with them, and when to make a live touch.  Hubspot has redefined the sales funnel and coined it as “The Buyer’s Journey”.  Rather than breaking this up into the traditional top, middle and bottom of the funnel, the buyer’s journey is divided into the awareness, consideration and decision stages.  Each stage has unique identifiers and approaches to draw your prospects toward making a purchase.  Lead nurturing has become an essential part of marketing.  With nurtured leads providing higher conversion rates, it’s important to guide prospects through each step of their purchasing decision.  Many prospects place a big emphasis on the relationships they build along their journey to making a purchase.  When using a multi-channel marketing approach, there are a myriad of ways to communicate with potential customers. We’ve outlined below how to identify which stage a prospect is in and how to most effectively market to them.

Coming up with fresh, creative ideas can be a daunting obstacle in marketing and blogging. As any blogger will attest, developing titles and subjects to write about is a monumental task.  Marketing campaigns are most successful when they contain new ideas and present content and imagery that will come across as original and entertaining.  Finding ways to maintain a creative edge is crucial to marketers and writers fighting to keep the creative juices flowing.