Michael Auer

Recent Posts

Streamlining The Marketing Blog Creation Process

At this point most marketers have realized the importance of creating and distributing quality content.  Blog writing is a creative process, but developing a structured outline for producing marketing blog content can improve the quality and quantity of your blog posts.

Numbers Don’t Lie: How Important Is Social Media Marketing?

While definitive metrics to measure the effectiveness of social media marketing can be tough to determine, its importance cannot be understated.  With social channels becoming the primary means for product research, brand communication and lead generation, having a robust social presence is essential to compete in today’s marketing landscape.  While some may argue the true impact that social media has on their business’s success it’s impossible to argue with the following statistics.

Email Marketing Statistics To Guide Your Next Campaign

Email marketing is still a vital tool for those in the B2B realm and periodically evaluating your strategy will help your campaigns become more effective.  Taking a look into detailed statistics will help you to uncover and identify deficiencies within your campaigns.

Father’s Day History and Fun Facts

Winn Technology Group would like to say Happy Father’s Day to all the dads out there.  Here we’ve compiled the history and some fun facts about Father’s Day past and present.

Teleprospecting’s Role In Multi-Channel Marketing

In today’s ultra-competitive landscape there is no single marketing tactic that will ensure the success of your campaign.  Utilizing a multi-channel marketing approach gives you the best chance to reach your target audience.  Teleprospecting is as old school as marketing gets, but the telephone is still an essential tool that can be used at all stages of the funnel.  Customer-centric business models are becoming the norm and have made the live touch more important than ever.  Here we’ve outlined the different areas where teleprospecting should be infused into your marketing plan.