There are many different steps involved in creating a successful channel partner program. With the significant investment made in researching and recruiting it’s important to maximize the revenue stream produced by your partners. Without proper support and companies willing to go the extra mile, channel partner programs can fall flat.
The effect that social media has on SEO is sometimes overlooked but as the popularity of social platforms continues to grow, so will their impact on SEO. Optimizing your profiles, posting website content and regularly engaging with your audience is essential to improving your SEO ranking. Here we’ve outlined a few ways that having a strong social presence can affect your rankings.
There are many different aspects that determine email open rates including subject line, segmentation, data quality and timing. The most forward facing, and perhaps most important of these, is your subject line. Creating an eye catching subject line that sparks enough interest for a recipient to open your email can be difficult, however, there are some simple steps you can take to make yours more engaging.
There are many different ways to define account based marketing and perhaps it has been best summed up by Nick Panayi of CSC. “Account-based marketing is thinking of the account as a market of one. It’s about being laser-focused on their needs and deploying the most effective marketing tactics available to nurture value-added, pervasive conversations with key stakeholders. This is the place where marketing and sales are at their closest, brought together by common goals and a crystal clear understanding of what success looks like.” There are a myriad of different marketing strategies to employ throughout an ABM campaign. Here we’ve outlined some effective ways to better reach your target audience and improve conversion.
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We here at Winn Technology Group would like to wish our readers and clients a Happy Independence Day. The Fourth of July offers many inbound marketing opportunities that can be aimed towards generating leads and improving client relationships. Small initiatives and gestures during holidays will help to show the human side of your business. Here we’ve outlined a few ways you can promote your company and show appreciation to your clients this Fourth of July.
