Email marketing personalization goes far beyond simply including a contacts first name in your subject line. Including a persons name is certainly important but in order to truly get your prospects attention there are several other factors and techniques that should be considered.
Working in the technology and tech marketing industries can be extremely stressful. Studies have shown that laughter reduces stress, improves memory and enhances your immune system. All of these are critical to success in the business world and even more so in the tech industry. Here we’ve compiled 10 of our favorite technology jokes to help take the edge off.
Visual content and more specifically infographics have become an integral part of a diversified content marketing strategy. Here we break down the why and the how when it comes to incorporating infographics into your campaigns.
Channel partner recruitment can be a monumental task but finding the right partners is essential to any company that relies on the channel to sell their products. The ability to seamlessly add partners to your channel eliminates costly overhead and can increase revenue dramatically. You will want to ensure you are recruiting companies that fit the correct industry focus, geographical areas, selling capacity and customer base, amongst several other factors. Having a structured step by step process that takes you all the way from identifying potential partners to onboarding them is the best way to ensure your company establishes profitable partnerships.
When used selectively, direct mail is still a viable means of getting the attention of key decision makers within your most valued accounts. Multi-channel marketing utilizes a variety of marketing strategies to engage a target audience and direct mail is an integral piece. No longer a mass marketing device, direct mail is now most effective when used in strategic situations.
