Most tech marketers pride themselves on being up to date with the latest trends.  This is also essential when it comes to properly identifying and targeting potential prospects.  While trends can come and go we’ve identified a few movements that tech marketers should become familiar with if they’re not already.

Apps Replacing Websites

Apps are becoming far easier, convenient and more intuitive than any website could hope to be.  With nearly every adult (and most children) owning a smart phone and/or tablet, apps have become an essential piece to nearly every industry.

Siri and Cortana

Many people have begun to depend on voice searches and tailoring your marketing strategy and messaging to be found by this technology is only becoming more important.  Additionally, large companies have invested millions in commercials that activate these searches with varying degrees of success.

Virtual Reality

Of course, virtual reality has been on its way for quite some time but the technology is finally becoming user friendly enough for everyday use.  From video games to marketing automation software virtual reality is slowly becoming a big part of our lives.  Virtual reality offers marketers the ability to put their prospects into an ideal environment to experience their products and services.

Wearable Tech

Smart watches and other wearable tech is all the rage among consumers and businesses as they offer an easy and convenient way to access email, the internet and even keep track of their daily vital signs and activity levels.  The significance for marketers is that these devices add yet another platform to reach their target audience.

Video

Videos are the most viewed and shared pieces of content throughout social media.  Since social media marketing and its impact on SEO have increased dramatically over the last several years, marketers that don’t utilize video in their campaigns are at a severe disadvantage.

Smart Homes

Home automation technology such as Control4 is now a part of thousands of homes across America.  As this technology becomes more accessible and refined marketers will need to find ways to incorporate it into their campaigns.

The Cloud

Cloud computing and storage provides flexible and mobile avenues for companies to access their software and files from anywhere in the world.  With a global economy taking hold and many workers operating from remote locations it is truly one technology trend that is here to stay.

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.