Demand Generation Blog

If generating leads is the primary objective of social media marketing, engagement is the driving force behind doing so.  Each post represents an opportunity to drive visitors to your website and open the lines of communication.  Every click, follow, like or share is essentially the beginning of a conversation, whether it be by direct means or through information sharing.  Since acquiring quality contact information can be expensive and risky depending upon your source, social channels offer an opportunity to communicate directly with the people who have shown interest in your company.  Social media posts come in many shapes and forms and a diverse selection will provide a dynamic environment for thought leadership.  Think of your social pages as individual websites built to educate and entertain your target audience.  Each site serves a different purpose and the type of content will vary but your message should remain the same.

Social media profiles can play a large role in your company’s ability to be found online.  Taking the time to optimize each profile will help maximize the reach and impact of your social media strategy.  Profiles are indexed pages that in many cases are viewed more often than your company website and should be optimized for SEO and lead generation purposes. 

With the buying process beginning with online searches more often than not it is important your social channels provide an accurate scope of what your business has to offer.  Developing your company pages into a source of tools and information will provide you with several benefits.  The more useful information you provide through these channels the more likely your visitors are to return and share your posts.  This increases the reach of your content and establishes your company as a go to for pertinent industry articles and resources.

Most marketers are familiar with the different strategies one can use to generate leads online.  What’s more important than the different avenues available is how you use them.  These strategies can be used to generate profitable leads but often times they are used improperly and result in spamming potential customers.  Knowing how and when to use the different aspects of digital marketing can help your company significantly improve the effectiveness of its marketing strategy.  Misuse of digital marketing tactics can cause damage to your brand.  Here we’ve outlined the best ways to use some of the top online marketing strategies.

When developing your marketing strategy, it’s important to look at what your competition is doing. You’ll want to take a look at industry leaders, similar competition and businesses you believe to be outshining. This will help you to establish a benchmark and determine what to do, and what not to do. Investing effort into a deep look at your competition gives valuable insight. It’s crucial to keep all of your competitors in mind and not focus on one or two businesses. Several different aspects can be learned, compared, and even embraced in your own business development.