Utilizing a diverse set of blogging techniques gives marketers the best chance to reach their target audience. Communicating your thought leadership through different media gives your visitors the chance to consume your content in their preferred method. It also allows content developers to remain creative and keep your company blog from becoming stale. Here we’ve compiled some statistics that highlight the importance of employing a diverse content strategy.
Working in the technology and tech marketing industries can be extremely stressful. Studies have shown that laughter reduces stress, improves memory and enhances your immune system. All of these are critical to success in the business world and even more so in the tech industry. Here we’ve compiled 10 of our favorite technology jokes to help take the edge off.
The effect that social media has on SEO is sometimes overlooked but as the popularity of social platforms continues to grow, so will their impact on SEO. Optimizing your profiles, posting website content and regularly engaging with your audience is essential to improving your SEO ranking. Here we’ve outlined a few ways that having a strong social presence can affect your rankings.
While definitive metrics to measure the effectiveness of social media marketing can be tough to determine, its importance cannot be understated. With social channels becoming the primary means for product research, brand communication and lead generation, having a robust social presence is essential to compete in today’s marketing landscape. While some may argue the true impact that social media has on their business’s success it’s impossible to argue with the following statistics.
The integration of inbound and outbound marketing practices has become an integral part of any successful marketing plan. A multi-channel strategy that utilizes each of the tools from both sides will allow you to reach your target audience across several different platforms. This enables you to communicate with potential customers in their preferred method. In this series we will provide one tip for each aspect of a multi-channel to help you succeed in 2017. These ideas are meant to supplement strategies that already include the basic necessities.
