The goal of social media messaging is to get your target audience to read and engage with your posts and to help guide them through the buying cycle. Making real connections and nurturing relationships prior to a sales pitch is necessary in a time with so many options. Trust, credibility and your brand’s personality all need to shine through in order to drive social media engagement.
Hashtags are everywhere on social media and marketers are beginning to learn how to harness their power. Once a way to organize your personal posts for friends, hashtags are now essential in delivering targeted content to the appropriate audience. Even LinkedIn has joined the hashtag party, making them more acceptable in marketing circles. Here we’ve outlined 10 ways to optimize hashtags for social media marketing.
When concentrating on the B2B space there are 6 major platforms that drive social media marketing. While consistency across all platforms is essential to create a strong brand, each platform requires a unique touch in order to maximize engagement.
Social media changes on a seemingly daily basis and being able to nail down the most effective means of utilizing it as a B2B marketing platform can be difficult. Identifying underlying trends behind successful campaigns ahead of your competition can impact your brand’s visibility and market share. Here we’ve identified five trends we believe will dominate 2018.
With changes in algorithms, posting limits and software updates, social media marketing is evolving rapidly. Keeping up with multiple platforms can cause you to lose sight of the details that make or break your campaign. Here are just a few of the recent changes that will affect your social media marketing strategy.
