Demand Generation Blog

Since the Internet has become the tool of choice for prospects when researching information and making purchase decisions, having a well designed website is crucial to the success of your business. With so many marketing dollars being used to get businesses found online, once a prospect finds your site you’ll want to give a great first impression.  An easy to use and resourceful website will encourage prospects to continue to visit and share your website with colleagues.  While this is not an all-inclusive list, we’ve provided some of the most important aspects to consider when building your dynamic website.

With social media becoming such a large part of the sales and marketing process, it’s important to learn techniques that will help you to nurture and convert leads through the different social platforms.  Many marketers are far too direct with their approach.  Adding people you don’t know to your page and then blasting them with a sales pitch is a sure way to lose those connections, and along with that, any opportunity for a sale.  It’s important to note, not every connection you make will be a sales opportunity, however, that doesn’t mean they can’t benefit your business.  Many times it’s influencers and people who believe in your product or service that will promote your content to the right areas and even get you a meeting with the correct audience.  Often times you’ll make connections with people who present to you ideas that will help to improve your product or service.  This is invaluable information and you want to avoid scaring these people away with a premature sales pitch.  Below we’ve compiled a basic formula for building relationships and through social media.

As with any industry, with B2B marketing, change is necessary.  The important part of change is to recognize what types of changes will work for the better and which ones to avoid.  Trends come and go, being able to identify which trends will have staying power is essential to the longevity of a B2B organization.  Marketing strategies have evolved dramatically over the last 10 years due to the digital revolution and social media.  Prospects now have more access to information prior to making a sales decision than ever before.  It’s important to know how, when and where to market to your prospects.  Below we outline a few of the B2B marketing trends that appear are here to stay.  Incorporating these into your marketing plan will be important in maintaining a successful B2B company.

This is the first blog in a series of four covering the importance of the different aspects of inbound and outbound marketing.  There are many different components to the two strategies, we will outline why it is imperative that you implement each of these components to ensure a successful marketing campaign.

Social media is one of the most powerful B2B marketing tools to reach new audiences and influence individuals and business alike. The dynamic nature of information exchange that social media allows creates an opportunity for IT businesses and channel partners to broaden the reach and user experience.