Your company blog is the most forward facing piece of content that your company has and it is the driving force behind every inbound marketing strategy. It’s also the number one way to build SEO, attract visitors and establish your company as a thought leader in your industry. There are many ways you can improve your blog to turn it into a B2B lead generation machine. A quality blog is the heart of any inbound marketing effort, used properly it can serve as an invaluable tool to drive business.
Generating leads through appointment setting requires several aspects of a multi-channel marketing strategy including teleprospecting, content creation and email. Once you’ve developed your scripting and segmented your contact list, there are several most steps necessary in order to carry out a successful appointment setting campaign.
Everyone has their own opinion on the future of digital marketing and B2B lead generation. In order to uncover trends and form an effective marketing strategy you need to take a close look at the numbers. Here we take a look at some of the most telling statistics from the past 3 years and provide a brief synopsis of what they tell us about the present state and future of B2B marketing.
With digital technology occupying a larger percentage of marketing resources mainstays like direct mail have become less prevalent but have remained highly effective if employed strategically. Mass mailers are not the answer as a more strategic approach will show the highest return on investment. Since fewer companies invest in direct mail campaigns they have become a unique way to grab the attention of your most sought after prospects. Here we’ve identified the essential aspects of a modern direct mail marketing.