Marketing automation systems shine when it comes to identifying interested prospects, but a personal approach is the best way to convert leads generated by inbound marketing campaigns. Sales teams rarely have the bandwidth to manage the number of leads generated from marketing automation and at times these leads will be very early in the buying process. What’s the solution when there are “too many leads” and not enough resources to properly nurture them? Surprisingly, it’s a marketing tool that predates marketing automation by decades: teleprospecting.
Continuously creating content that converts is one of the biggest challenges inbound marketers face in an increasingly digital world. Over the last year we have written several articles to help marketers optimize their blogs and increase their conversions. Here we’ve compiled a few of them to use as a resource when developing your blogging strategy.
SEO changes at a whirlwind pace and determining the best routes to reach B2B technology buyers can be difficult. Updates occur frequently with sometime vague descriptions on what is needed to improve rankings. Luckily, there are some great changes on the horizon. Here are four of the most important factors for search engine optimization in 2018.
Marketers within B2B industries are beginning to realize the value of adding visual content to their marketing strategy. Tech marketers can have a tough time communicating the value of complex products through written means alone. Visuals can be used to back up this information and can even stand alone in some cases. HubSpot has compiled some telling statistics from several sources and here we’ve outlined what they mean for marketing teams.
Calls to action, or CTA’s, are an essential component of any inbound marketing strategy. Without them your website visitors may come and go without you ever knowing who they are. In order to convert visitors to leads you must first put an offer in front of them. There are several strategies for making your calls to action more effective, here are a few to get you started.
