SEO changes at a whirlwind pace and determining the best routes to reach B2B technology buyers can be difficult. Updates occur frequently with sometime vague descriptions on what is needed to improve rankings. Luckily, there are some great changes on the horizon. Here are four of the most important factors for search engine optimization in 2018.
Quality Of Backlinks
The number of backlinks to your website has always weighed heavily in search engine algorithms and tactics such as link farming have skewed the true vision of what is popular. Quality will become much more important in the latest Google update and sites will be penalized for fraudulent or poor quality links. This makes it more important than ever to audit your backlinks to ensure they are helping, and not hurting your ranking.
Accelerated Mobile Pages
AMP is a framework from Google that accelerates the page load speed of your website on mobile devices. In many cases this technology can help your pages load 4 times faster than it’s current speed. This is considered in your search rankings and has been proven to give you greater organic visibility. “On Feb. 24, 2016, Google officially integrated AMP listings into its mobile search results. Pages making use of AMP coding appear within special places in the search results and/or with a special “AMP” designation.” With many B2B buyers turning to mobile devices for content consumption and purchase decisions, this is a worthwhile investment.
The Fall Of Keywords
Topic, subject matter and quality of content will all be weighed more heavily than keywords in the near future. New tools are already being created to support marketers in handling these changes and many traditional automation platforms are undergoing a facelift. Keyword stuffing will be a thing of the past and this will clear room for legitimate and helpful content. This puts the onus on companies to create quality content and maximize distribution in order to make your way to page 1.
Video has already become one of the most effective forms of content in the technology industry and search engine rankings are beginning to reward them as such. Video makes complex ideas more easily digestible and is a great way to reach B2B buyers. You will be more likely to see videos at the top of search rankings in 2018 than any year in the past. Including detailed descriptions and having text alternatives to your video will help you gain an edge in what will be a flooded channel.
Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry. For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.