Marketers within B2B industries are beginning to realize the value of adding visual content to their marketing strategy. Tech marketers can have a tough time communicating the value of complex products through written means alone. Visuals can be used to back up this information and can even stand alone in some cases. HubSpot has compiled some telling statistics from several sources and here we’ve outlined what they mean for marketing teams.

Visual content is 40X more likely to get shared on social media than other types of content. (Buffer, 2014)

Social media has become a crucial means of content distribution for all industries. The staggering numbers that visual content produces is a sure indicator of the need for more than written blogs. Infographics, videos and memes all lend themselves to social media success and incorporating them into your marketing plan can greatly increase your social media presence.

Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. (Buzzsumo, 2015)

This number may be a bit skewed when it pertains to the B2B space due to the immense popularity of slide shows depicting different aspects of popular culture. That being said, including images helps make your content more visually appealing and easily digestible. Breaking up your text with whitespace and imagery has long been a best practice to improve scanability, which drives engagement on social media.

Researchers found that colored visuals increase people's willingness to read a piece of content by 80%. (Xerox, 2014)

High quality color images and graphics play a big part in whether or not a prospect will consume your content. Including a cover image wherever you post your blog will help increase your views. Graphics and images within the body of your blog can help prospects better understand and digest your content.

Infographics are liked and shared on social media 3X more than any other type of content. (Mass Planner, 2015)

Infographics are great tools to communicate statistics and complex concepts. Their popularity through social channels helps to expand the reach of your content and can help drive website visitors. Infographics are particularly effective in the tech industry where differentiators between competitor’s products can be difficult to articulate through written word alone.

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.

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