Hashtags are everywhere on social media and marketers are beginning to learn how to harness their power. Once a way to organize your personal posts for friends, hashtags are now essential in delivering targeted content to the appropriate audience. Even LinkedIn has joined the hashtag party, making them more acceptable in marketing circles. Here we’ve outlined 10 ways to optimize hashtags for social media marketing.
Each social media platform as well as Google Adwords has different parameters to narrow your audience. There are certifications available for some of the platforms and each one requires research and practice in order to master. Algorithms change constantly so even seasoned advertisers need to remain attentive to all changes.
Developing strong content that is of high quality and in a great enough quantity is one of the biggest challenges B2B marketers face today. Content that converts can be difficult to create and often times can take several edits before a final draft can be established. When analyzing your current content or developing new pieces, there are 7 characteristics you should look for.
When concentrating on the B2B space there are 6 major platforms that drive social media marketing. While consistency across all platforms is essential to create a strong brand, each platform requires a unique touch in order to maximize engagement.
Social media changes on a seemingly daily basis and being able to nail down the most effective means of utilizing it as a B2B marketing platform can be difficult. Identifying underlying trends behind successful campaigns ahead of your competition can impact your brand’s visibility and market share. Here we’ve identified five trends we believe will dominate 2018.
