A content calendar is a necessary tool in any inbound marketing campaign. This allows you to stay organized and develop a path for your prospects to follow. You’ll be able to quickly analyze trends, manage deadlines and keep your subject matter fresh. So how can you keep your content calendar full?
Social media algorithms have made it more difficult to lean on organic means alone. While organic messaging is still effective, in order to drill down to your target audience, your strategy should be supplemented with paid ads. There are several different types of LinkedIn ads. From sponsored content to sponsored InMail, there are a myriad of choices to reach your target audience. Regardless of which path, or paths, you choose, there are some key ingredients to every successful LinkedIn ad.
Lead nurturing has become more focused on building relationships. Sharing content and making sales pitches through online means can only bring you so far. Creating a real connection with your audience and individual prospects is necessary to get people to buy into your solution. Honesty and quality are sought after traits in the technology industry and customers still prefer to buy from people they like. Here are just a few ways to revamp your lead nurturing strategy.
At its heart, writing is an art form. While based on communication, the ability to twist words and turn phrases has long been an attractive skill. Writing creatively in the technology marketing space has its challenges. Marketing itself has been tremendously impacted by technology and the ease it brings to communication. With that ease has come a lot of traffic to fight through, creating a demand for high quality content that is both properly researched and contains original thought. Collaboration is key when brainstorming blog ideas, and developing eye-catching titles is important, but how do you start once the onus is on you to create the piece?
Rather than simply trying to build a following, build relationships. In many cases social media can depersonalize a conversation and it can be difficult to create a true connection. Getting stuck in a loop of connecting and pitching the same copy/paste excerpt from your sales library simply doesn’t work. Building trust and communicating the reliability of your solution is something that can take time, but the people you reach could become customers, brand evangelists and even partners. Developing real connections through social media requires being your true self and having something valuable to offer.
