An effective, balanced marketing strategy will read like a romance. The key players in this love story are inbound and outbound marketing. Although they accomplish different goals inbound and outbound marketing strategies and tactics are complementary. The strengths of one approach are often the weaknesses of the other approach and marrying them together will help you optimize your marketing efforts and results.
While many marketers focus on bringing in additional business with new customers, current clients offer a great opportunity to make sales. Chances are you’ve already established trust with them and they have witnessed the effectiveness of your products and services. Developing a relationship is perhaps the most difficult part of sales, and ideally you’ve already done so with your current clients. Here we’ve outlined the best ways to reach out to them without ruffling any feathers.
You may not think much in regards to your “About Us” page but in many cases this is the first page on your website that visitors will navigate to. There are several reasons a person will visit your about us page including determining what your company does, if there are potential job openings or to verify your legitimacy. Here we break down 7 ways to optimize your about us page.
Visual content is dominating social media platforms and is being used strategically throughout all aspects of digital marketing. Whether it is a social post, email, blog or website page, every marketer feels the impact of visual content.
There have been a lot of changes to social media algorithms over the past several weeks leaving many marketers scrambling to adjust their strategy. Many of the changes have made it more difficult for marketers to reach their target audience, with an eye towards producing more paid advertising dollars. Thankfully, there is still a place for high quality content; you just need to know where and how to distribute it. Organic social media marketing can still be successful as long as you focus on educating and entertaining your audience, build real connections and ramp up distribution.
