Visual content is dominating social media platforms and is being used strategically throughout all aspects of digital marketing. Whether it is a social post, email, blog or website page, every marketer feels the impact of visual content.

Video

Video of course tops the list with its vast popularity growing daily. However, not every video needs to be a Hollywood production. Simple clips with text overlaying a background video are extremely effective as many social platforms auto-play videos without volume in news feeds. Storytelling is all the rage in marketing circles these days and video allows you a creative way to convey your message. There are many different types of marketing videos you can use to get your campaign started, and there use will depend upon your goals, target audience and the platforms you use to market.

Infographics

Infographics are some of the most highly shared pieces of content across social media platforms. They are particularly useful for marketers in the technology industry where communicating complex ideas is an everyday task. Infographics allow you to display data in a way that makes it easier to digest.

Humorous Memes

Humor plays a major role in marketing and having prospects associate a positive emotion with your company will help you establish brand loyalty. Creating a popular meme has the potential to put your brand in front of thousands, even millions of viewers. While not all will be this successful, they do serve to keep your content diverse, fresh and entertaining. Just be sure the level of humor you use aligns with that of your target audience.

Quotes

Famous quotes are highly relatable posts that can resonate with a wide audience. Simply using power point to add a background image and your company logo to your quotes will make them visually appealing while still including your brand. Make sure your posts are relevant to your audience and supplement them with content that elaborates on its significance.

Original Images

There are several high-quality stock image websites available with a range of prices, but if you have the time and resources, creating your own image library filled with original pictures can help bring new life to your website and blog posts. Additionally, original images help you to stand out on social platforms, as many companies use stock image websites as a time saver. They also allow you to choose your subject matter so it aligns seamlessly with your written content.

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.