Demand Generation Blog

The organic reach of posts to company pages has dropped dramatically across Facebook and LinkedIn over the last year and has changed the way inbound marketers approach social media and content distribution.  Investing more time and money in paid social advertising has become necessary to see the same kind of reach once found through a simple post to a company page.  Assembling a diverse library of content including videos, infographics and microblogs and acquiring the right tools and people to distribute it is necessary to remain relevant.

At the core of inbound marketing strategy is your content. Ensuring you have a diverse set of media, concepts and viewpoints is key to the effectiveness, reach and influence of your content. Here’s how to make it happen.

While some tactics have been scrutinized and fallen out of favor, there is no denying the effectiveness of complimenting your inbound marketing strategy with traditional outbound campaigns. The two can be intertwined and used to deliver highly qualified leads. There are three strategies that work particularly well when incorporated into your inbound marketing plan.

In a world of marketing automation and big data there are an endless number of data points that can be used to determine the effectiveness of your inbound marketing plan. In many cases companies dig perhaps too deep and lose focus on the progression and growth of their brand.  Everyone knows the importance of tracking leads, mql's and sql's, but there are a few other metrics to keep an eye on.

Continuing to enhance your skills is more important than ever for marketers as technology has expanded the knowledge base required to stay up to date with the latest techniques. Having at the very least a working comprehension of popular strategies and platforms will allow you to implement successful campaigns and choose the best agency to outsource your marketing efforts. Online marketing courses have become big business over the last few years, but thankfully there are some great free courses still available.