Continuing to enhance your skills is more important than ever for marketers as technology has expanded the knowledge base required to stay up to date with the latest techniques. Having at the very least a working comprehension of popular strategies and platforms will allow you to implement successful campaigns and choose the best agency to outsource your marketing efforts. Online marketing courses have become big business over the last few years, but thankfully there are some great free courses still available.
Inbound Marketing Certification – HubSpot
“HubSpot Academy's free inbound course consists of twelve class lectures that span the four stages of the inbound methodology. From optimizing your website, to landing page anatomy, to honing your inbound sales skills, this free course covers the basics of what inbound is all about.”
Content Marketing For B2B Enterprises – Udemy
“Interested in content marketing, particularly for B2B products? In this course, we will go through the complete, 4-step content marketing process used by Audienti (formerly OMA) both with clients and in our own efforts to drive B2B lead generation efforts.”
Social Marketing Training – Hootsuite
“By consulting closely with a panel of industry-recognized leaders, in addition to its own internal subject matter experts, Hootsuite develops its courseware based on years of professional experience and a breadth of insight into industry trends and the challenges of today's social businesses.”
Learn HTML – Codecademy
“HTML is the foundation of all web pages. Without HTML, you wouldn't be able to organize text or add images or videos to your web pages. HTML is the beginning of everything you need to know to someday create beautiful web pages!”
SEO Training Course By Moz – Udemy
“SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).”
These courses are provided by some of the most trusted names in marketing and are sure to give you the knowledge needed to take your campaigns to the next level. It is important to realize that martech is developing at a rapid rate and periodically refreshing your familiarity with current concepts is a required component for marketers in every industry.
Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry. For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.
