Once someone clicks on your call to action, your landing pages take center stage of your inbound marketing strategy. This is the next step in turning a visitor into a lead. Optimizing your landing pages will help to improve your conversion rates and draw your website visitors further down the funnel.
The role of marketing today is as much about delighting existing customers as it is about attracting new ones. You want to make sure that your customers have a great experience using your product/service so not only do they buy again, but ideally spread the word through referrals or even social media. Top performing businesses understand that when the right marketing messages reach current customers at the right time it can have a measurable impact on revenue goals and a customers’ lifetime value. Every business is unique and has different things that they want their customers to do after they become customers so here we will discuss three main reasons behind marketing to existing customers.
One of the most important marketing materials you can provide to your channel partners is quality targeted content. Content is what drives brand awareness, SEO and even partner loyalty. Are you providing your channel enough content?
Social media marketing continues to evolve as preferences and algorithms change and shape our approach to reaching our audience. Storytelling posts communicated through the means of microblogs and videos have started to dominate social media platforms. Paid advertising and engaging with customers have become necessary ingredients to an effective social media marketing plan. Trying to figure out what works and what doesn’t through experimentation and A/B testing can be exhausting and at times ineffective. If your reach has begun to dwindle or you’re just getting started, take the following suggestions into consideration:
If your channel partner's sales have become stagnant and are in need of a boost it may be an issue of finding better ways to support them . A focus on providing your partners the right tools to succeed can be the difference. Here we explore some tactics to take your channel marketing to the next level.
