At this point every marketer should be aware of what a backlink is. Simply put, a backlink is a link to your website from another website. Search engine algorithms rely heavily on backlinks and any SEO strategy is incomplete without a plan to obtain them. Many of us spend a significant portion of our day trying to acquire quality ones. So why are we spending all this time trying to get them and how can we get more?
For key accounts that represent substantial potential revenue, building a microsite can be just the thing that differentiates you from the competition. Microsites can have a tremendous impact on B2B prospects as they are highly personalized and show just how serious you are about doing business with their company. These sites may only contain a few pages but most visitors will take notice of the effort being made to get their attention. Fusing account based and inbound marketing allows you to be persistent with key accounts without overwhelming them with excessive phone calls or emails. That being said, here are some of the most important things to include on your targeted microsites.
Maybe you are asking yourself what a pillar page is and why you need one? It may or may not be news to you but search behaviors are changing. With the evolution of machine learning and virtual assistants the way we conduct searches is becoming more conversational rather than searching terms and broken phrases. In response to this shift in search behavior search algorithms are being taught to recognize a searcher’s intent. Consider the following example: Perhaps you have used the following; ”good hikes” as a search term but recently you typed in “What are the best hikes in Portland, Oregon? Now Google, Bing and other search engines will look for the results that best answer your question rather than the results that offer the most relevant keywords. This shift is creating a shift in the types of landing pages and the shift to a different type of page organization. This article will explore the concept and organization of pillar pages and how they can help your marketing strategy.
Following up with prospects and leads has become an art form but is still a vastly underused practice in sales and marketing. Inbound marketing strategy revolves around drawing customers in, but direct outreach is still important. There are many situations that require prompt and continuous follow up. In addition, there are more ways than ever to reach out to your potential clients. Here we explore several common follow up situations you’ll come across with your prospects as well as how and when to reach out to them.
The financial services industry has had its own digital transformation which has slowed their transition to a primarily digital marketing model. As companies begin to adapt, there are several marketing trends that have taken over the financial space. Here we examine 5 of the most important.
