While many marketers focus on bringing in additional business with new customers, current clients offer a great opportunity to make sales. Chances are you’ve already established trust with them and they have witnessed the effectiveness of your products and services. Developing a relationship is perhaps the most difficult part of sales, and ideally you’ve already done so with your current clients. Here we’ve outlined the best ways to reach out to them without ruffling any feathers.
Marketing automation is a necessity in today’s business world and email workflows offer a great way to nurture current clients. Automated workflows allow you to schedule, personalize and send relevant information without flooding your client’s inbox.
Establishing a true connection with your clients through social media not only helps to delight your customers, it can be a great way to place additional opportunities in front of them. Be sure to create genuine connections with your clients and don’t simply use social media as a means to upsell.
A monthly company newsletter that includes recent blog posts, news releases and upcoming events or activities will help to keep your company at the top of the minds of your clients. They also provide information on products and services that they may not be aware of.
For key accounts and larger clients, a visit to their headquarters or inviting them to your facility can help establish a stronger relationship between your companies. Many times clients have little face-to-face contact with the companies they do business with and a single live touch can set you apart from the competition.
Trade shows are a great way to network and find new customers, but setting aside some time to meet with current clients can be well worth it. These meetings allow you to discover new opportunities with your customers and set the stage for ongoing business.
Much like promoting from within and retaining employees, nurturing current customers and finding new opportunities with them can greatly increase your profitability at a lower cost than brining in new customers.
Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry. For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.