You may not think much in regards to your “About Us” page but in many cases this is the first page on your website that visitors will navigate to. There are several reasons a person will visit your about us page including determining what your company does, if there are potential job openings or to verify your legitimacy. Here we break down 7 ways to optimize your about us page.

1. Focus On Your Audience

Your about us page should focus on the needs of your visitors and the potential reasons they are visiting your website. While much of the content will be about what you do, your visitor should remain the center of attention.

2. Company Description

Briefly explain your company’s history, experience, who you serve and the products or services you provide. Include links to pages that go into further detail on each aspect of your description. Your copy should be geared towards showing how your company can help potential clients and employees.

3. Graphics And Images

High quality images allow visitors to put a face with a name and establish credibility. Simply having a group photo of your staff and a picture of your headquarters can lend itself towards establishing trust. The quality of your graphics and images is important as this in itself makes you appear more reputable.

4. Video

A short video that includes a company overview and a description of your product or services can help save space on your page and allow you to go more in-depth than with a written description. Videos are highly shared and an exciting and creative about us video can bring a great deal of brand exposure through social media platforms.

5. Testimonials

Short testimonials from verifiable clients are a great way to showcase your proven track record. Ensuring you are a credible business is one of the major reasons people will visit your website as a whole. Having a few short quotes from previous successes will ease the minds of your audience.

6. Client Logos

Embedding the logos of a few key clients on your about us page can serve several purposes. It shows you’re a credible business, the types of clients you can help and the level of success you’ve had in your industry.

7. Calls To Action

You should have at least one call to action on your about us page. Giving your visitors direction to reach their objectives is a key part of your page. Some examples of appropriate CTA’s include job application, contact us and trial service buttons.

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.