When evaluating your inbound marketing strategy it can be tough to identify which areas need the most improvement.  Organically attracting website visitors has become increasingly difficult with so many options for consumers to choose from.  Numbers don’t lie so when taking a look at your strategy consider the following statistics.

1. Titles with 6-13 words attract the highest and most consistent amount of traffic

Your blog titles are essentially a newspaper headline (they still exist).  They need to create intrigue while clearly communicating the subject matter.  Many people scan headlines when browsing social media feeds so something concise and eye catching is needed to attract visitors.

2. 75% of HubSpot's blog views and 90% of blog leads come from old posts. (HubSpot, 2014)

Don’t be discouraged if your self-proclaimed masterpiece isn’t a hit right away.  Often times it can take a while for blog posts climb in search rankings and begin to generate traffic.  You’ll want to consistently share past blog articles through social channels to increase their shelf life.  Consider using PPC marketing campaigns involving paid social media and Google Adwords to expand the reach of your content.

3. Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. (Buzzsumo, 2015)

From newspapers, to magazines to online media, images have long been a way to attract readers.  You want to ensure you don’t add too many images as to slow down the page load speed.  Make sure they are of high quality, relevant to the article and include keywords within the alt text.  Keep in mind this doesn’t necessarily mean full page images.  Smaller images with relevant text wrapped around them will make your content more visually appealing.  With social media being such a large part of content distribution you want to cater to the habits of your buyer persona.

4. 32% of B2B marketers say they have a documented content marketing strategy. (Content Marketing Institute, 2015)

The development of your inbound marketing strategy should be a team effort with specific assignments that play to each of your colleague’s strengths.  Collectively decide what keywords and subject matter best fits your products and services and which buyer personas you intend to target.  It’s important to map out exactly how you want to create and promote your content.  Having a consistent blogging schedule of 3-4 posts per week and creating new pieces of premium content on a monthly basis will keep your content engine fueled. 

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management. 

Click Below to Download our Free eBook for More Ideas to Improve your Inbound Marketing Strategy