Continuously creating content that converts is one of the biggest challenges inbound marketers face in an increasingly digital world. Over the last year we have written several articles to help marketers optimize their blogs and increase their conversions. Here we’ve compiled a few of them to use as a resource when developing your blogging strategy.
7 Statistics That Show The Importance Of Blog Diversity
Utilizing a diverse set of blogging techniques gives marketers the best chance to reach their target audience. Communicating your thought leadership through different media gives your visitors the chance to consume your content in their preferred method. It also allows content developers to remain creative and keep your company blog from becoming stale. Here we’ve compiled some statistics that highlight the importance of employing a diverse content strategy.
5 Ways To Repurpose Dated Blog Content
Every inbound marketer and content writer knows the difficulty of creating informative content that strikes a chord with their target audience. Simply coming up with a strong title can be an arduous task. Repurposing dated but still relevant content can be a great time saver and is a great way to breathe life into old posts that didn’t perform up to expectations. You may have a great article that didn’t take off simply because the timing wasn’t right. Your audience may have grown since that last time a piece was published. There are many different reasons for Repurposing content, but how do you go about it? Here we’ve compiled 5 ways to repurpose your dated blog content.
Streamlining The Marketing Blog Creation Process
At this point most marketers have realized the importance of creating and distributing quality content. Blog writing is a creative process, but developing a structured outline for producing marketing blog content can improve the quality and quantity of your blog posts.
Optimizing Blogs For B2B Lead Generation
Your company blog is the most forward facing piece of content that your company has and it is the driving force behind every inbound marketing strategy. It’s also the number one way to build SEO, attract visitors and establish your company as a thought leader in your industry. There are many ways you can improve your blog to turn it into a B2B lead generation machine. A quality blog is the heart of any inbound marketing effort, used properly it can serve as an invaluable tool to drive business.
Secrets Of Marketing And Blogging Creativity
Coming up with fresh, creative ideas can be a daunting obstacle in marketing and blogging. As any blogger will attest, developing titles and subjects to write about is a monumental task. Marketing campaigns are most successful when they contain new ideas and present content and imagery that will come across as original and entertaining. Finding ways to maintain a creative edge is crucial to marketers and writers fighting to keep the creative juices flowing.
Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry. For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.
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