Demand Generation Blog

Inbound marketing has caused an evolution of the traditional marketing funnel. Used as a way to gauge where a prospect is on their path to making a purchase, it influences what types of content to distribute to a prospect, how to engage with them, and when to make a live touch. HubSpot has redefined the sales funnel and coined it as “The Buyer’s Journey”. Rather than breaking this up into the traditional top, middle and bottom of the funnel, the buyer’s journey is divided into the awareness, consideration and decision stages. Each stage has unique identifiers and approaches to draw your prospects toward making a purchase. Lead nurturing has become an essential part of marketing. With nurtured leads providing higher conversion rates, it’s important to guide prospects through each step of their purchasing decision. Many prospects place a big emphasis on the relationships they build along their journey to making a purchase. When using a multi-channel marketing approach, there are a myriad of ways to communicate with potential customers. We’ve outlined below how to identify which stage a prospect is in and how to most effectively market to them.

Landing pages are a key component of any inbound marketing strategy and should be evaluated closely. Creating a successful landing page will take a good deal of trial and error before you determine what gets your audience to respond. Here we’ve outlined a 10 step process for creating high converting landing pages.

The obvious answer to this question is that people have different skill-sets and varying expertise, even if they work in the same industry. Playing to your strengths is always a good idea, as is trying and learning new things. The creative process, even when used for business, is personal and finicky. Most creative types loathe having someone pick apart their work or change what they consider to be a masterpiece. However, this mind-set is only going to hold your company back. Collaboration can help you to catch a creative wave that allows you to truly capture your company’s intent in a piece of content.

Visual content and more specifically infographics have become an integral part of a diversified content marketing strategy. Here we break down the why and the how when it comes to incorporating infographics into your campaigns.

We here at Winn Technology Group would like to wish our readers and clients a Happy Independence Day.  The Fourth of July offers many inbound marketing opportunities that can be aimed towards generating leads and improving client relationships.  Small initiatives and gestures during holidays will help to show the human side of your business.  Here we’ve outlined a few ways you can promote your company and show appreciation to your clients this Fourth of July.