The obvious answer to this question is that people have different skill-sets and varying expertise, even if they work in the same industry. Playing to your strengths is always a good idea, as is trying and learning new things. The creative process, even when used for business, is personal and finicky. Most creative types loathe having someone pick apart their work or change what they consider to be a masterpiece. However, this mind-set is only going to hold your company back. Collaboration can help you to catch a creative wave that allows you to truly capture your company’s intent in a piece of content.

Brainstorming

Brainstorming titles and concepts is the first step you should take when entering the collaborative content creation process. This helps writers to gain perspective on the purpose of a piece of content and provides guidelines for each piece. Writer’s block is real and having a team to help brainstorm can get the creative juices flowing again.

Editing

Some of the most creative writers the world has seen were terrible editors, lacking in spelling and grammar, but coming up with enthusiastic linguistic skills. Even if a writer is well versed in grammar and spelling, it can be tough to catch inaccuracies in your own writing.

Visual Content

Graphics, images and video all require a completely different skill-set from that of a writer. A tremendous amount of education and practice go into mastering these art forms and having a dedicated team to handle it is a good idea. Videos in particular require such a wide array of skills that it is impossible for one person to master them all.

Diversification

Having only one voice in your content creation can make things stale and may prevent you from reaching certain niche audiences. Different cultural backgrounds, education and life experiences all contribute to different perspectives and having a diverse set of contributors will help keep your content fresh and exciting.

Expert Advice

Your creative team may not have the same level of education on your industry as a CEO or director may have. While they may be great researchers, there is no substitute for real world experience. Seeking out input from those at the executive level within your company can provide polish to your work and help you create something that is truly thought leadership.

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.