Demand Generation Blog

Acquiring quality data has always been a challenge for B2B marketers. People change jobs, businesses merge and lists degrade. All of this can make finding the right contacts at the right company extremely difficult. Additionally, reaching out to a cold prospect list can be extremely inefficient. Intent data provides you with contacts that have at least shown some kind of interest in what you offer. Here we take a look at what intent data is, both first and third party, as well as its value to B2B marketers.

As the world continues to migrate toward digital channels, marketers need to up their skill level in a variety of areas in order to keep up. While it may not be possible to become an expert at everything, there are several skills that have become essential for marketers at all levels of the org chart. Content marketing relies heavily on communication skills, whether written or spoken, as well as a variety of technical skills to create content that attracts prospects. Here we take a look at five content marketing skills we should all focus on in 2021.

As content marketing becomes more essential to the growth and development of organizations, it is important to keep your posts fresh with a variety of different media and subject matter. Simply posting written articles that talk about your products and services is not content marketing. Here we take a look at what to post to your company blog.

Your website is essentially your online company headquarters and it should be optimized to provide an enjoyable user experience and generate leads. Websites should be continually updated to maintain a modern look and incorporate new features. A full website redesign is recommended every three years for B2B organizations. Here we take a look at five ways to improve your B2B website.

As social channels become tougher to penetrate through organic posting alone, paid social advertising has become a necessity in order to build brand awareness and generate leads online. While advertising can be as simple as boosting a successful post, there are several other components you’ll want to address before launching a formal campaign.