Attempting to break into a new market will require a significant investment of time, money, and resources. If your business has hit a point where you're looking to expand, you likely realize the impact a new market could have on revenue. As with many marketing initiatives, the process begins with research and building awareness. Here we take a look at a few simple steps to break into a new market.
Just about every B2B business has a website these days, but many are missing out on opportunities as they have not optimized their site to generate leads. Educational content, calls to action, premium content, visuals and social media all play a part in converting website visitors into leads. Here we take a look at five things your B2B website needs to generate leads.
Marketing and sales professionals lean on psychological tactics every day, whether we know it or not. Convincing prospects to click on an article, download an eBook, open an email or engage with a social post requires a bit of tactical authenticity involving various psychological theories.
As the organic reach of social media posts continues to dwindle and competition becomes even more fierce, finding ways to get your posts in front of your target audience has become a priority for marketers. Social media is an essential tool for building an audience, sharing content, generating leads, engaging with prospects and nurturing clients. But what about improving the performance of an individual social media post?
In order to carry out a truly successful digital marketing campaign, you need to leverage several channels. When speaking on the topic of multi-channel marketing, many believe they’re implementing this strategy by simply using a couple of tactics like email and teleprospecting. The reality is that you need to come a bit closer to an omni-channel model in order to reap the true benefits of digital marketing. You may have a database of a thousand companies that you want to go after, and every one of them has multiple contacts that you need to get on board to ultimately make a sale. Each of those contacts may have a different channel they prefer to get their information from and each will have different topics and approaches that resonate with them. This makes it imperative that you develop a long-term strategy to touch each of your prospects in a variety of ways. Here we’ll dive into some of the major channels and tactics that should be implemented to craft an effective digital marketing campaign.
