Demand Generation Blog

Every blog article you publish and every email you send out should have some kind of call to action that directs the next steps of your prospects. The simple act of a prospect clicking on a CTA provides you with valuable insights into the interests and needs of your potential clients. It also helps you identify the effectiveness of your emails better, as opens can result from a firewall on an email server in many cases. CTAs on blog articles give readers the chance to take a deeper dive into the content they’ve just read and allows you to capture business intelligence when they fill out a form. What your CTA leads to will have the most significant impact on your click-through rate. Here are five calls to action to include on blog articles and emails.

You could write the most helpful, educational, and entertaining piece of content ever created, and it will mean very little without the proper distribution and promotion plan. Researching your ideal buyers to determine where they find their information will help guide you to which channels to publish your work. However, there are some channels that show consistent success and should be a part of any content distribution plan. Here we take a look at five effective ways to promote content online.

Creating and distributing valuable content is essential in building brand awareness, generating leads, and becoming trusted as a thought-leader in your industry. Quality and consistency are the hallmarks of successful content marketing campaigns, and it takes some key steps to establish that. Here we take a look at how your business can get started with content marketing.

Measuring the success of a content marketing campaign can be challenging and involves many different components. Content marketing does so much more than generate leads, making it difficult to truly assess your return on investment. Brand awareness, top-of-the-funnel leads, social media followers, blog subscribers, and brand evangelists are all offshoots of content marketing campaigns. Here we take a look at which KPIs accurately measure content marketing success.

Email workflows are a key functionality of most marketing automation platforms, but marketers often don’t know how to take full advantage of them. Workflows allow you to craft highly target messages that can be automatically sent based on a particular trigger. This will enable you to nurture leads with less time and fewer resources.