As content marketing becomes more essential to the growth and development of organizations, it is important to keep your posts fresh with a variety of different media and subject matter. Simply posting written articles that talk about your products and services is not content marketing. Here we take a look at what to post to your company blog.
Providing your readers with solutions that address their pain points and educate them on ways to better run their business is a sure way to gain blog subscribers. “Quality content shows prospective customers that your business is a thought-leader and authority in the industry, which translates into initial trust in your paid products and services. After all, if the content you're creating is educational and helps your prospects learn something new or solve some problems they have, why wouldn't they think your paid offerings are equally as helpful — if not more?”
While the primary function of your blog is to educate your readers and let them know the value of your solutions, keeping things entertaining is just as important. Subject matter including humor, health and wellness, fun facts and holiday greetings add a little personality to your blog and can help to humanize your brand. These types of posts can do very well on social media, but should be limited to a couple times per month to ensure you don’t water down your blog.
Demo And How-To Videos
Video has become an essential component in content marketing and regularly posting them to your company blog and social media pages can greatly enhance your number of followers, your engagement and your online presence as a whole. Giving your audience a visual account of how your products work and what they can do for an organization can help them make more informed purchase decisions and aid in convincing their colleagues that your solution is the way to go.
Infographics are a great way to leverage visual content without the large investment involved with creating a video. “Infographics are visual representations of information and data. They help break down information and data that would otherwise have been difficult to digest. Infographics are great tools for marketing because most people tend to remember what they saw more than what they read.”
Posting about company culture, environment and social issues, community involvement and your employees is a great way to enhance the image of your brand. Brand loyalty has never been more important than it is today, and the perception of your business will have a profound impact on your ability to make sales. Periodically posting articles that appeal to the human side of your audience and highlight what your brand is all about will help you to attract customers who are a good fit for your organization.
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