Demand Generation Blog

While many creatives prefer to work alone, there are a myriad of benefits in taking a team approach to content creation. Different types of expertise and varying perspectives allow you to create higher quality content that will speak to a broader audience. Depending on your team's size, the division of responsibilities will vary, and many people may have to wear multiple hats. There are however certain positions that require a dedicated expert. Here we take a look at how to improve the quality of your content with a team approach.

Premium content such as eBooks, whitepapers and case studies all help to move prospects closer to making a purchase decision. This type of content and subject matter can give you valuable insights into what a prospect is interested in as well as their stage in the buying cycle. Quality educational content can also help your organization stand out as a thought leader in your industry. Here we take a look at how to create a library of premium content for your B2B organization.

As digital tactics continue to absorb the majority of marketing budgets, it is important to periodically audit your marketing plan to determine what is working and what needs to be changed. On a more basic level, you need to ensure you’re addressing the core aspects of digital marketing. Here we take a look at five essentials to include in your digital marketing plan.

While most marketing initiatives are measured by leads generated and revenue created, content marketing has a host of other benefits that contribute to your bottom line. While showing ROI on these aspects continues to be a challenge, very few will dispute the importance of creating and distributing quality content.

With 2020 being such a challenging and unpredictable year, we’re all hoping 2021 will go a little more according to plan. That being said, there are several new challenges ahead of us and there is always room for improvement. Here we take a look at five digital marketing resolutions for the new year.