With 2020 being such a challenging and unpredictable year, we’re all hoping 2021 will go a little more according to plan. That being said, there are several new challenges ahead of us and there is always room for improvement. Here we take a look at five digital marketing resolutions for the new year.

Develop A Multi-Channel Marketing Plan

Simply running campaigns without an overall plan can negatively affect the ROI of your marketing initiatives. Start with a plan that outlines the different materials, platforms and tactics you’ll be using and design your campaigns to help reach specific goals. The use of multiple channels in a singular campaign allows you to reach more of your audience through their preferred method of communication.

Create More Visual Content

Images, videos and infographics are consistently the most shared content through social channels and that trend is still growing. As many companies continue their transition to a more digital marketing model, visual content creation will be a priority. As the competition thickens, producing quality, relatable visual content will be a key to humanizing your brand, generating leads, and ultimately closing deals.

Make Real Connections

Too many people add contacts and fail to develop relationships. When adding to your network you should make an effort to build and nurture the connection you’ve made and take steps towards a mutually beneficial partnership. Developing a plan to make new connections on a daily basis will ensure your network is constantly growing. Interact with the content of your prospects and always offer a helpful attitude.

Distribute Your Content

By this point most companies have recognized the importance of creating valuable content but distribution in many cases has been lacking. The first step is to determine where your target audience prefers to consume their content. Next is how to best get your content in front of them. Your social media pages, discussion groups, email, paid advertising, guest blogging and content syndication are all avenues that should be explored to distribute your content.

Redesign Your Website

We’re at a point in the digital transformation where consumers notice small nuances about a company’s website. With so much competition it is imperative that your site offers easy navigation, a fresh look and is optimized for lead generation. Update your images, add video and new graphics and make sure your site provides a stress-free and informative user experience. Place calls to action on each page leading to premium offers to convert your visitors to leads.

Leverage Winn’s 30 Years Of Experience For Your Next Campaign!