As digital tactics continue to absorb the majority of marketing budgets, it is important to periodically audit your marketing plan to determine what is working and what needs to be changed. On a more basic level, you need to ensure you’re addressing the core aspects of digital marketing. Here we take a look at five essentials to include in your digital marketing plan.

Optimizing Your Website For Lead Generation

Once a prospect has visited your website, you need some way to identify them and convert them into a lead. Optimizing your website for lead generation includes creating a positive user experience while providing several calls to action. This allows you to capture contact information and identify the interest of the prospect, making for a more efficient sales process.

Engaging With Prospects On Social Media

Engaging on social media is one of the best ways to communicate with potential prospects and to build relationships. Commenting, liking and sharing posts from your prospects is a great way to gain visibility amongst your target audience. Providing value without asking for anything in return is far more effective than sending a sales pitch along with a connection request.

Publishing Educational Blog Articles

Consistently publishing educational and entertaining blog articles to your company page and sharing them through social channels is the number one way to drive website traffic. These articles help to subtly promote your products and services without coming across as a sales presentation. This again goes back to the idea of providing value with no expectations.

Producing Premium Content Offers

Premium content pieces such as eBook, whitepapers and case studies that are gated by a landing page and form are how you convert your website visitors into leads. These pieces should be far more in depth than your blog articles and be valuable enough that someone would exchange their info to download them.

Distributing A Monthly Email Newsletter

Email newsletters are still an effective way to bring awareness to your products and nurture potential customers until they are ready to buy. Newsletters should include links to blog articles, resources and news releases while providing some type of entertainment value. Including visual content such as videos and infographics can make them even more appealing.

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