Having a strong online network has increased in importance as companies have been operating fairly lean these days and everything is being done in the virtual world. This means many businesses have relied upon already established relationships that have proven fruitful versus trying something new and shiny. Your professional network can open a lot of doors for you, even indirectly. Here we take a look at several ways to grow your online network in 2021.
Online channels have been flooded in recent months and that trend is going to continue. It is vital that B2B organizations take active steps to maintain and grow their online presence. Your ability to be found online will have a tremendous impact on your bottom line, regardless of the size of your business. Here we explore five ways B2B organizations can increase online presence.
Even the greatest piece of content will have little impact if it is not distributed properly. There are a seemingly endless number of distribution channels that can be used to circulate your content. Each one falls under one of three categories; owned, paid and earned. Here we break down the components and uses of each type of content distribution channel.